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Item Details
Title: STRATEGIC MANAGEMENT IN THE KNOWLEDGE ECONOMY
NEW APPROACHES AND BUSINESS APPLICATIONS
By: Marius Leibold, Gilbert J. B. Probst, Michael Gibbert
Format: Electronic book text

List price: £33.00


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ISBN 10: 3895786101
ISBN 13: 9783895786105
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 27 June, 2007
Edition: 2nd, Updated Edition
Pages: 355
Synopsis: Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).
Publication: UK
Imprint: Publicis MCD Verlag,Germany
Returns: Non-returnable
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