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Item Details
| Title:
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STRATEGIC MANAGEMENT IN THE KNOWLEDGE ECONOMY
NEW APPROACHES AND BUSINESS APPLICATIONS |
| By: |
Marius Leibold, Gilbert J. B. Probst, Michael Gibbert |
| Format: |
Electronic book text |
| List price:
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£33.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
3895786101 |
| ISBN 13: |
9783895786105 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
27 June, 2007 |
| Edition: |
2nd, Updated Edition |
| Pages: |
355 |
| Synopsis: |
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis). |
| Publication: |
UK |
| Imprint: |
Publicis MCD Verlag,Germany |
| Returns: |
Non-returnable |
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