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Item Details
Title: CATEGORIZATION IN SOCIAL PSYCHOLOGY
By: Craig McGarty
Format: Electronic book text

List price: £29.99


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ISBN 10: 1848608950
ISBN 13: 9781848608955
Publisher: SAGE PUBLICATIONS LTD (DIGITAL)
Pub. date: 21 August, 2012
Pages: 320
Description: Introduces the major approaches to categorization in social psychology. This title includes biased stimulus processing, construct activation, self-categorization, explanation-based, social judgeability and assimilation/contrast.
Synopsis: Categorization in Social Psychology offers a major introduction to the study of categorization, looking especially at links between categorization in cognitive and social psychology. In a highly readable and accessible style, the author covers all the main approaches to categorization in social psychology that a student might come across, including: biased stimulus processing, construct actviation, self-categorization, explanation-based, social judgeability and assimilation/contrast approaches. It is a wide-ranging and up-to-date treatment of concepts from cognitive as well as social psychology.
Publication: UK
Imprint: SAGE Publications Ltd
Returns: Non-returnable
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