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Item Details
| Title:
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STATISTICAL MODELING FOR MANAGEMENT
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| By: |
Graeme D. Hutcheson, Luiz A. M. Moutinho |
| Format: |
Electronic book text |
| List price:
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£34.79 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1849202486 |
| ISBN 13: |
9781849202480 |
| Publisher: |
SAGE PUBLICATIONS LTD (DIGITAL) |
| Pub. date: |
18 February, 2008 |
| Pages: |
256 |
| Description: |
Bringing to life the widely used quantitative measurements and statistical techniques in marketing, this book is packed with examples and study applications. It explains how the process of making marketing decisions is dependent on quantitative analysis and the use of statistical tools and techniques can be adapted to solve marketing problems. |
| Synopsis: |
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you here |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Non-returnable |
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