PROBLEMS IN MARKETING by Luiz A. M. Moutinho, Charles S. Chien ( 9780761971788 )

Item Details

Title:

PROBLEMS IN MARKETING
APPLYING KEY CONCEPTS AND TECHNIQUES

By:

Luiz A. M. Moutinho, Charles S. Chien

Format:

Hardback

List price:

£162.00

Our price:

£145.80

Discount:

10% off

You save:

£16.20

ISBN 10:

0761971785

ISBN 13:

9780761971788

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

SAGE PUBLICATIONS INC

Pub. date:

7 January, 2008

Edition:

2nd Revised edition

Pages:

336

Description:

Fully revised and updated, Problems in Marketing includes over 50 new problems.With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management. Areas covered include amongst others: strategic marketing, consumer behaviour and international marketing.

Synopsis:

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

Some other items by this author:

ADVANCES IN DOCTORAL RESEARCH IN MANAGEMENT (HB)

ADVANCES IN DOCTORAL RESEARCH IN MANAGEMENT (VOLUME 2) (HB)

ANALYZING CHILDREN'S CONSUMPTION BEHAVIOR: ETHICS, METHODOLOGIES, AND FUTURE CONSIDERATIONS (HB)

APPLIED CONSUMER BEHAVIOR (PB)

APPLIED MARKETING RESEARCH (PB)

CASES IN MARKETING MANAGEMENT (PB)