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Item Details
| Title:
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CUSTOMER RELATIONSHIP MANAGEMENT
HOW TO TURN A GOOD BUSINESS INTO A GREAT ONE! |
| By: |
Graham Roberts-Phelps |
| Format: |
Hardback |
| List price:
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£22.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1854181149 |
| ISBN 13: |
9781854181145 |
| Publisher: |
THOROGOOD |
| Pub. date: |
13 March, 2001 |
| Pages: |
230 |
| Description: |
This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria. |
| Synopsis: |
This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, how to segment your customers by value, pattern and buying criteria and how to generate a customer culture through the right methods of recruitment and training. |
| Publication: |
UK |
| Imprint: |
Thorogood |
| Returns: |
Returnable |
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