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Item Details
| Title:
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AFTER IMAGE
MIND-ALTERING MARKETING |
| By: |
John Grant |
| Format: |
Paperback |
| List price:
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£9.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1861976402 |
| ISBN 13: |
9781861976406 |
| Publisher: |
PROFILE BOOKS LTD |
| Pub. date: |
8 May, 2003 |
| Edition: |
Main |
| Pages: |
304 |
| Translated from: |
English |
| Description: |
A voyage into the future of marketing. |
| Synopsis: |
A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously. |
| Publication: |
UK |
| Imprint: |
Profile Books Ltd |
| Returns: |
Non-returnable |
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