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Item Details
Title: MADE WITH
THE EMERGING ALTERNATIVES TO WESTERN BRANDS
Volume: Pt. 1
By: John Grant
Format: Paperback

List price: £19.99
Our price: £14.59
Discount:
27% off
You save: £5.40
ISBN 10: 1907794433
ISBN 13: 9781907794438
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: LID PUBLISHING
Pub. date: 28 August, 2013
Pages: 328
Description: How the New Muslim World is changing and influencing the world of business and branding.
Synopsis: The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.
Illustrations: illustrations
Publication: UK
Imprint: LID Publishing
Returns: Returnable
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