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Item Details
| Title:
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NEVER MIND THE SIZZLE...WHERE'S THE SAUSAGE?
BRANDING BASED ON SUBSTANCE NOT SPIN |
| By: |
David Taylor |
| Format: |
Electronic book text |
| List price:
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£11.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1907293949 |
| ISBN 13: |
9781907293948 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
5 February, 2010 |
| Pages: |
162 |
| Synopsis: |
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com ! |
| Publication: |
UK |
| Imprint: |
Capstone Publishing Ltd |
| Returns: |
Non-returnable |
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