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Item Details
| Title:
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THE SMART ENTREPRENEUR
HOW TO BUILD FOR A SUCCESSFUL BUSINESS |
| By: |
Bart Clarysse, Sabrina Kiefer |
| Format: |
Electronic book text |
| List price:
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£6.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1907642293 |
| ISBN 13: |
9781907642296 |
| Publisher: |
ELLIOTT & THOMPSON LIMITED |
| Pub. date: |
13 May, 2011 |
| Pages: |
256 |
| Description: |
The Smart Entrepreneur uses a combination of both mainstream business experiences and state-of-the-art academic research, distilled into an accessible reference book specifically targeted at those interested in business start-ups. |
| Synopsis: |
Successful entrepreneurs are smart. They take small steps, use their judgement astutely and reassess their assumptions at every opportunity. In today's fast-moving and technology-driven business environment, they collect the tools and the knowledge they need to manage uncertainty and stay ahead of the competition.; Above all they strive to understand their market and business environment - as a result, they may even end up selling a different but commercially smarter idea than the one they first started with. But how does the aspiring entrepreneur get to this point?; Imperial College Business School is ranked number one throughout Europe for its teaching on entrepreneurship. Here entrepreneur and professor Bart Clarysse and venture coach Sabrina Kiefer set out their hands-on approach to coaching novice entrepreneurs in this comprehensive guide, distilling academic wisdom into practical principles.; The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching.Divided into twelve chapters that can also be read separately as mini-manuals, each section offers practical advice and guidance to cover all aspects of your new venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment.; Whether you've been nurturing an idea for some time but haven't yet worked out how to launch it or you're in the early stages of a venture and in need of detailed advice and coaching, it will guide you through your decision-making process and show you how to turn your initial idea into a comprehensive, credible and investable proposition. |
| Publication: |
UK |
| Imprint: |
Elliott & Thompson Limited |
| Returns: |
Non-returnable |
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