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Item Details
Title: THE SMART ENTREPRENEUR
Volume: Part II
By: Bart Clarysse, Sabrina Kiefer
Format: Electronic book text

List price: £6.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1907642463
ISBN 13: 9781907642463
Publisher: ELLIOTT & THOMPSON LIMITED
Pub. date: 1 August, 2011
Series: Smart Entrepreneur Chapters 119
Pages: 78
Description: Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources
Synopsis: The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment. Part II looks at the broadening of an initial idea for a product, service or application into a rounded business strategy, by employing preferred witness research to identify and roughly quantify a target market. We show you how to consider the opportunities or limitations of your prospective business environment, how to protect your ideas and invetnions from imitation by competitors, and how to draw on this information to shape a commercial strategy.
Publication: UK
Imprint: Elliott & Thompson Limited
Returns: Non-returnable
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