MARKETING PERSPECTIVES by Andrew MacLaren (Editor), Thomas Farrington (Editor), Kevin O'Gorman (Editor) ( 9781911396185 )

Item Details

Title:

MARKETING PERSPECTIVES

By:

Andrew MacLaren (Editor), Thomas Farrington (Editor), Kevin O'Gorman (Editor)

Format:

Hardback

List price:

£105.00

Our price:

£94.50

Discount:

10% off

You save:

£10.50

ISBN 10:

1911396188

ISBN 13:

9781911396185

Availability:

Reprinting. This item may be subject to delays or cancellation.

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Stock:

Currently 0 available

Publisher:

GOODFELLOW PUBLISHERS LIMITED

Pub. date:

28 June, 2017

Series:

Global Management Series

Pages:

256

Description:

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

Synopsis:

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.Areas include some of the most significant and fast growing sectors of the developed economy, such as:* Digital marketing* The experience economy and services marketing* Co-creation and customer engagementThis book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

Illustrations:

40 Figures

Publication:

Imprint:

Goodfellow Publishers Limited

Returns:

Returnable

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