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Item Details
| Title:
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MARKETING PERSPECTIVES
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| By: |
Andrew MacLaren (Editor), Thomas Farrington (Editor), Kevin O'Gorman (Editor) |
| Format: |
Electronic book text |
| List price:
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£41.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
191139620X |
| ISBN 13: |
9781911396208 |
| Publisher: |
GOODFELLOW PUBLISHERS LIMITED |
| Pub. date: |
20 August, 2017 |
| Series: |
Global Management Series |
| Pages: |
256 |
| Description: |
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing. |
| Synopsis: |
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.Areas include some of the most significant and fast growing sectors of the developed economy, such as:* Digital marketing* The experience economy and services marketing* Co-creation and customer engagementThis book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing. |
| Illustrations: |
40 Figures |
| Publication: |
UK |
| Imprint: |
Goodfellow Publishers Limited |
| Returns: |
Non-returnable |
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