| Title:
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PACKAGING THE BRAND
THE RELATIONSHIP BETWEEN PACKAGING DESIGN AND BRAND IDENTITY |
| By: |
Gavin Ambrose, Paul Harris |
| Format: |
Paperback |
| List price:
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£37.99 |
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| ISBN 10: |
2940411417 |
| ISBN 13: |
9782940411412 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
25 April, 2011 |
| Series: |
Required Reading Range |
| Pages: |
208 |
| Description: |
While many areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer, exploring methods of visually communicating the value of a product to its target audience. |
| Synopsis: |
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns. |
| Illustrations: |
200 colour illus |
| Publication: |
Switzerland |
| Imprint: |
AVA Publishing SA |
| Returns: |
Returnable |