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Item Details
Title: EUROPEAN BUSINESS
CORPORATE AND SOCIAL VALUES
By: Hubert Bonin (Editor), Luciano Segreto (Editor)
Format: Electronic book text

List price: £35.00


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 3035260915
ISBN 13: 9783035260915
Publisher: PETER LANG AG, INTERNATIONALER VERLAG DER WISSENSCHAFTEN
Pub. date: 28 June, 2011
Edition: 300th ed.
Description: European Business: Corporate and Social Values
Synopsis: This book investigates the adaptation of companies to the trend towards Europeanisation, through the renewal of their business values, their corporate culture, their portfolio of skills and their transnationalisation. It also considers the spillover effects in terms of knowledge management, accountability and commercial opportunities. The examination of case studies involving several different European countries and corporations leads to stimulating arguments about the steady building of a European culture of management, fuelled by local experiences and cross-over corporate cultures. The writers in the volume consider how individual managers contribute to the outline of a European business culture, taking advantage of new methods of management and the converging mobilisation of human resources. Another important issue examined in the book is that of brands, which have to be managed according to their perceptions in different European countries.
Publication: Switzerland
Imprint: Peter Lang AG, Internationaler Verlag der Wissenschaften
Returns: Non-returnable
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