EUROPEAN BUSINESS AND BRAND BUILDING by Luciano Segreto (Editor), Hubert Bonin (Editor), Andrzej K. Kozminski (Editor) ( 9789052017938 )

Item Details

Title:

EUROPEAN BUSINESS AND BRAND BUILDING

By:

Luciano Segreto (Editor), Hubert Bonin (Editor), Andrzej K. Kozminski (Editor)

Format:

Paperback

List price:

£40.75

Our price:

£36.68

Discount:

10% off

You save:

£4.07

ISBN 10:

905201793X

ISBN 13:

9789052017938

Availability:

This item will be printed on demand and will usually be dispatched within 10 days.

Delivery rates

Stock:

Currently 0 available

Publisher:

PRESSES INTERUNIVERSITAIRES EUROPEENNES

Pub. date:

21 March, 2012

Pages:

264

Synopsis:

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.

Publication:

Belgium

Imprint:

Presses Interuniversitaires Europeennes

Returns:

Returnable

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