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Item Details
Title: JOURNALISM AND MEDIA CONVERGENCE
By: Heinz-Werner Nienstedt (Editor), Stephan Russ-Mohl (Editor), Bartosz Wilczek (Editor)
Format: Electronic book text

List price: £90.00


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ISBN 10: 3110302896
ISBN 13: 9783110302899
Publisher: DE GRUYTER
Pub. date: 30 April, 2013
Series: Media Convergence / Medienkonvergenz 5
Pages: 170
Description: Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. This book describes and analyzes the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Synopsis: Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
US Grade: College Graduate Student
Publication: Germany
Imprint: De Gruyter
Returns: Non-returnable
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