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Item Details
| Title:
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AIMING BIG WITH SMALL CARS
EMERGENCE OF A LEAD MARKET IN INDIA |
| By: |
Rajnish Tiwari, Cornelius Herstatt |
| Format: |
Hardback |
| List price:
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£99.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
331902065X |
| ISBN 13: |
9783319020655 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
29 October, 2013 |
| Edition: |
2014 ed. |
| Series: |
India Studies in Business and Economics |
| Pages: |
229 |
| Description: |
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground. |
| Synopsis: |
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground. |
| Illustrations: |
40 Tables, black and white; 78 Illustrations, black and white; XXVII, 229 |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Non-returnable |
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