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Item Details
| Title:
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FRUGAL INNOVATION IN HEALTHCARE
HOW TARGETING LOW-INCOME MARKETS LEADS TO DISRUPTIVE INNOVATION |
| By: |
Aditi Ramdorai, Cornelius Herstatt |
| Format: |
Hardback |
| List price:
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£69.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3319163353 |
| ISBN 13: |
9783319163352 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
30 April, 2015 |
| Edition: |
2015 ed. |
| Series: |
India Studies in Business and Economics |
| Pages: |
168 |
| Synopsis: |
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) ? the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market. |
| Illustrations: |
9 Illustrations, color; 5 Illustrations, black and white; XVII, 168 p. 14 |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Non-returnable |
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