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Item Details
| Title:
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STRATEGY AND COMMUNICATION FOR INNOVATION
INTEGRATIVE PERSPECTIVES ON INNOVATION IN THE DIGITAL ECONOMY |
| By: |
Julie Gould (Editor), Nicole Pfeffermann (Editor) |
| Format: |
Hardback |
| List price:
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£149.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3319495402 |
| ISBN 13: |
9783319495408 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
15 March, 2017 |
| Edition: |
3rd Revised edition |
| Pages: |
424 |
| Synopsis: |
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book. |
| Illustrations: |
27 black & white illustrations, 33 colour illustrations, 50 colour tables, |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Returnable |
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