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Item Details
| Title:
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STRATEGIES AND COMMUNICATIONS FOR INNOVATIONS
AN INTEGRATIVE MANAGEMENT VIEW FOR COMPANIES AND NETWORKS |
| By: |
Michael Hulsmann (Editor), Nicole Pfeffermann (Editor) |
| Format: |
Hardback |
| List price:
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£135.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3642172229 |
| ISBN 13: |
9783642172229 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
28 February, 2011 |
| Edition: |
2011 ed. |
| Pages: |
486 |
| Description: |
The fresh perspectives offered in this volume seek to integrate companies' management of innovation and communication. As a major contribution to business studies literature, it provides cutting-edge answers to a number of salient management issues. |
| Synopsis: |
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management.This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation. |
| Illustrations: |
100 black & white illustrations, biography |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Non-returnable |
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