| Title:
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THE APPLICATION OF FUZZY LOGIC FOR MANAGERIAL DECISION MAKING PROCESSES
LATEST RESEARCH AND CASE STUDIES |
| By: |
Andreas Meier (Editor), Edy Portmann (Editor), Kilian Stoffel (Editor) |
| Format: |
Hardback |
| List price:
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£63.99 |
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| ISBN 10: |
3319540475 |
| ISBN 13: |
9783319540474 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
12 April, 2017 |
| Edition: |
1st ed. 2017 |
| Series: |
Fuzzy Management Methods |
| Pages: |
103 |
| Synopsis: |
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy. |
| Illustrations: |
35 black & white illustrations, biography |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Returnable |