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Item Details
| Title:
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TRADE SHOW MANAGEMENT
PLANNING, IMPLEMENTING AND CONTROLLING OF TRADE SHOWS, CONVENTIONS AND EVENTS |
| By: |
Manfred Kirchgeorg (Editor), Wilhelm Giese (Editor), Werner Dornscheidt (Editor) |
| Format: |
Hardback |
| List price:
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£179.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3409143335 |
| ISBN 13: |
9783409143332 |
| Publisher: |
BETRIEBSWIRTSCHAFTLICHER VERLAG DR TH GABLER GMBH |
| Pub. date: |
1 September, 2005 |
| Edition: |
2005 |
| Pages: |
1138 |
| Translated from: |
German |
| Description: |
Offers an overview of various aspects of trade that show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. This title focuses on strategic and operative decision making problems. |
| Synopsis: |
This title offers an extensive overview of all aspects of trade that show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices. |
| Illustrations: |
41 black & white tables, biography |
| Publication: |
Germany |
| Imprint: |
Betriebswirtschaftlicher Verlag Dr Th Gabler GmbH |
| Returns: |
Returnable |
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