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Item Details
Title: KUNDENABWANDERUNG BEI UBERNAHMEN UND FUSIONEN
By: Andreas Scharff, Manfred Kirchgeorg (Foreword)
Format: Paperback

List price: £64.99


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ISBN 10: 3835001590
ISBN 13: 9783835001596
Publisher: DEUTSCHER UNIVERSITATS-VERLAG
Pub. date: 25 October, 2005
Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management
Pages: 297
Language: German & German
Description: Andreas Scharff untersucht, was Kunden nach Unternehmenszusammenschlussen dazu veranlasst, eine Geschaftsbeziehung zu beenden. Er zeigt auch jene Veranderungen auf, die Kunden als positiv wahrnehmen und die einer Kundenabwanderung entgegenwirken, und analysiert, in welchen Phasen ein Kunde eine Geschaftsbeziehung beendet."
Synopsis: Andreas Scharff untersucht, was Kunden nach Unternehmenszusammenschlussen dazu veranlasst, eine Geschaftsbeziehung zu beenden. Er zeigt auch jene Veranderungen auf, die Kunden als positiv wahrnehmen und die einer Kundenabwanderung entgegenwirken, und analysiert, in welchen Phasen ein Kunde eine Geschaftsbeziehung beendet.
Illustrations: 1 black & white tables
Publication: Germany
Imprint: Deutscher Universitats-Verlag
Returns: Returnable
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