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Item Details
Title: FOOD, PEOPLE AND SOCIETY
A EUROPEAN PERSPECTIVE OF CONSUMERS' FOOD CHOICES
By: Lynn J. Frewer (Editor), Einar Risvik (Editor), Hendrik N. J. Schifferstein (Editor)
Format: Hardback

List price: £179.99
Our price: £157.49
Discount:
12.5% off
You save: £22.50
ISBN 10: 3540415211
ISBN 13: 9783540415213
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Pub. date: 14 August, 2001
Edition: 2001 ed.
Pages: 462
Description: Delivers an insight into food choice, decision making and food consumption of the European Consumer by using an interdisciplinary and cross-cultural approach. This book is useful for those involved in consumer science, market research and product development in the food and agro industries.
Synopsis: A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Illustrations: 63 Tables, black and white; XXII, 462 p.
Publication: Germany
Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Returns: Returnable
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