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Item Details
| Title:
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SOFTWARE PRODUCT MANAGEMENT AND PRICING
KEY SUCCESS FACTORS FOR SOFTWARE ORGANIZATIONS |
| By: |
Hans-Bernd Kittlaus, Peter N. Clough |
| Format: |
Hardback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3540769862 |
| ISBN 13: |
9783540769866 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
15 January, 2009 |
| Pages: |
232 |
| Description: |
Software product management and pricing are key success factors for any organization providing software. This book defines the term "software product" and looks at the business and organizational sides. The focus is on the optimization of long-term success. |
| Synopsis: |
Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success. |
| Illustrations: |
X, 232 p. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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