SOFTWARE PRODUCT MANAGEMENT AND PRICING by Hans-Bernd Kittlaus, Peter N. Clough ( 9783642095702 )

Item Details

Title:

SOFTWARE PRODUCT MANAGEMENT AND PRICING
KEY SUCCESS FACTORS FOR SOFTWARE ORGANIZATIONS

By:

Hans-Bernd Kittlaus, Peter N. Clough

Format:

Paperback

List price:

£44.99

Our price:

£39.37

Discount:

12.5% off

You save:

£5.62

ISBN 10:

3642095704

ISBN 13:

9783642095702

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG

Pub. date:

19 October, 2010

Edition:

Softcover reprint of hardcover 1st ed. 2009

Pages:

232

Description:

Software product management and pricing are key success factors for any organization providing software. This book defines the term "software product" and looks at the business and organizational sides. The focus is on the optimization of long-term success.

Synopsis:

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

Illustrations:

X, 232 p.

Publication:

Germany

Imprint:

Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Returns:

Returnable

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