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Item Details
| Title:
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MEDIA AND CONVERGENCE MANAGEMENT
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| By: |
Sandra Diehl (Editor), Matthias Karmasin (Editor) |
| Format: |
Hardback |
| List price:
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£79.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3642361625 |
| ISBN 13: |
9783642361623 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
25 May, 2013 |
| Edition: |
2013 ed. |
| Pages: |
376 |
| Description: |
This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovations related to media, technologies, industries, business models, consumer behavior and content management. |
| Synopsis: |
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management.This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes. |
| Illustrations: |
10 Tables, black and white; XXV, 376 p. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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