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Item Details
| Title:
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ADVANCES IN ADVERTISING RESEARCH
THE CHANGING ROLES OF ADVERTISING |
| Volume: |
Vol. IV |
| By: |
Sara Rosengren (Editor), Micael Dahlen (Editor), Shintaro Okazaki (Editor) |
| Format: |
Hardback |
| List price:
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£89.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3658023643 |
| ISBN 13: |
9783658023645 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
31 May, 2013 |
| Edition: |
2013 ed. |
| Series: |
Science and European Advertising Academy 10 |
| Pages: |
407 |
| Synopsis: |
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. |
| Illustrations: |
64 black & white tables, biography |
| Publication: |
Germany |
| Imprint: |
Springer Gabler |
| Returns: |
Returnable |
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