| Title:
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IDENTITY-BASED BRAND MANAGEMENT
FUNDAMENTALS-STRATEGY-IMPLEMENTATION-CONTROLLING |
| By: |
Christoph Burmann |
| Format: |
Mixed media product |
| List price:
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£33.65 |
| Our price: |
£29.44 |
| Discount: |
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| You save:
|
£4.21 |
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| ISBN 10: |
3658401885 |
| ISBN 13: |
9783658401887 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
14 March, 2023 |
| Edition: |
2nd ed. 2023 |
| Pages: |
314 |
| Language: |
English |
| Description: |
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. |
| Illustrations: |
111 Illustrations, color; 8 Illustrations, black and white; XI, 314 p. 119 illus., 111 illus. in color. Textbook for German language market. |
| Returns: |
Returnable |