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Item Details
| Title:
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THE LONG TAIL OF TOURISM
HOLIDAY NICHES AND THEIR IMPACT ON MAINSTREAM TOURISM |
| Volume: |
2011 |
| By: |
Alexis Papathanassis (Editor) |
| Format: |
Paperback |
| List price:
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£59.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3834930628 |
| ISBN 13: |
9783834930620 |
| Publisher: |
SPRINGER FACHMEDIEN WIESBADEN |
| Pub. date: |
18 April, 2011 |
| Edition: |
2011 ed. |
| Pages: |
220 |
| Translated from: |
German |
| Synopsis: |
The 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential. |
| Illustrations: |
24 black & white illustrations, 11 black & white tables, biography |
| Publication: |
Germany |
| Imprint: |
GWV Fachverlage GmbH |
| Returns: |
Returnable |
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