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Item Details
| Title:
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CUSTOMER RELATIONSHIP MANAGEMENT UND INNOVATIONSERFOLG
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| By: |
Katrin Krieger, Holger Ernst (Foreword) |
| Format: |
Paperback |
| List price:
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£59.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3835001515 |
| ISBN 13: |
9783835001510 |
| Publisher: |
DEUTSCHER UNIVERSITATS-VERLAG |
| Pub. date: |
25 October, 2005 |
| Series: |
Betriebswirtschaftslehre Fur Technologie Und Innovation 50 |
| Pages: |
372 |
| Language: |
German & German |
| Synopsis: |
Katrin Krieger identifiziert Erfolgsmuster des Einsatzes von CRM im Innovationsmanagement. Sie macht den Zusammenhang zwischen CRM-orientierter Strategie, Struktur sowie Technologie und dem Innovationserfolg transparent und zeigt insbesondere die Wirkungsweise von Wissensmanagement und Multi Channel Management in den einzelnen Phasen des Innovationsprozesses auf. |
| Illustrations: |
10 black & white illustrations, 58 black & white tables |
| Publication: |
Germany |
| Imprint: |
Deutscher Universitats-Verlag |
| Returns: |
Returnable |
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