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Item Details
Title: LEVERAGING KNOWLEDGE ASSETS
SUCCESS FACTORS OF EXTERNAL TECHNOLOGY COMMERCIALIZATION
By: Ulrich Lichtenthaler, Holger Ernst (Foreword)
Format: Paperback

List price: £74.99


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ISBN 10: 3835004565
ISBN 13: 9783835004566
Publisher: DEUTSCHER UNIVERSITATS-VERLAG
Pub. date: 26 September, 2006
Edition: 2006 ed.
Series: Betriebswirtschaftslehre Fur Technologie Und Innovation 53
Pages: 358
Translated from: German
Synopsis: Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.
Illustrations: 106 black & white tables, biography
Publication: Germany
Imprint: Deutscher Universitats-Verlag
Returns: Returnable
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