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Item Details
Title:
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LEVERAGING KNOWLEDGE ASSETS
SUCCESS FACTORS OF EXTERNAL TECHNOLOGY COMMERCIALIZATION |
By: |
Ulrich Lichtenthaler, Holger Ernst (Foreword) |
Format: |
Paperback |
List price:
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£74.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
3835004565 |
ISBN 13: |
9783835004566 |
Publisher: |
DEUTSCHER UNIVERSITATS-VERLAG |
Pub. date: |
26 September, 2006 |
Edition: |
2006 ed. |
Series: |
Betriebswirtschaftslehre Fur Technologie Und Innovation 53 |
Pages: |
358 |
Translated from: |
German |
Synopsis: |
Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation. |
Illustrations: |
106 black & white tables, biography |
Publication: |
Germany |
Imprint: |
Deutscher Universitats-Verlag |
Returns: |
Returnable |
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