| Synopsis: |
This thoroughly revised and fully updated Third Edition of "International Business" takes into account the rapid growth and the many changes taking place in the international business scenario. Organized in nine parts and 30 chapters, the book, while highlighting the contemporary issues and recent developments in the area of international business, continues to lay emphasis on the many areas that have great significance on international business, such as WTO agreements, Global marketing, MNCs and growth strategies, implications of Chinese imports, EXIM procedures and FDI.Besides, the New Edition includes: expansion and updating of some chapters, for example, the chapter on FDI; separate chapters on - International Trade Theories; Cross-cultural Issues and Environment; Global Market Entry Strategies; twelve new case studies (besides the 20 case studies in the second edition); and, a question bank.Primarily intended as a textbook for postgraduate students of management and commerce, this book would also be useful for the postgraduate students of economics as well as those engaged in international business - MNCs, exporters and importers. |