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Item Details
| Title:
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INTERNATIONAL BUSINESS
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| By: |
Justin Paul |
| Format: |
Paperback |
| List price:
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£17.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
8120336283 |
| ISBN 13: |
9788120336285 |
| Publisher: |
PRENTICE-HALL OF INDIA PVT.LTD |
| Pub. date: |
23 November, 2009 |
| Edition: |
4th Revised edition |
| Pages: |
680 |
| Synopsis: |
This thoroughly revised and fully updated Edition provides a clear understanding of the contemporary business environment, strategies and the functional aspects in the international business arena, taking into account the rapid growth and the various changes taking place in this field. What makes this new edition (revised) appealing is the addition of new Case Studies and revision of all chapters, to provide the readers with up-to-date information on international business. The book familiarises the readers with many significant areas such as WTO agreements, global marketing, MNCs and their growth strategies, foreign exchange and risk management, regional trade agreements, liberalization and imports, EXIM procedures, and FDI. What is new to the fourth edition (Revised): New Case Studies - General Motors in China, Thailand and Thai Telecom, Going Global-ResMed's Gamble, Korean Chaebols, and AMES International: Success Strategies; EXIM Documents; Objective Type Questions in most chapters and three Model Test Papers; and, all chapters are updated to give latest information.Primarily intended as a textbook for the students of Management, Commerce and Economics, this book would also be of great benefit to MNCs, exporters and importers. |
| Publication: |
India |
| Imprint: |
Prentice-Hall of India Pvt.Ltd |
| Returns: |
Non-returnable |
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