REVIEW COMMENT ANALYSIS FOR E-COMMERCE by Aoying Zhou ( 9789813100046 )

Item Details

Title:

REVIEW COMMENT ANALYSIS FOR E-COMMERCE

By:

Aoying Zhou

Format:

Hardback

List price:

£75.00

Our price:

£67.50

Discount:

10% off

You save:

£7.50

ISBN 10:

9813100044

ISBN 13:

9789813100046

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Publisher:

WORLD SCIENTIFIC PUBLISHING CO PTE LTD

Pub. date:

27 June, 2016

Series:

East China Normal University Scientific Reports 5

Pages:

172

Synopsis:

This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.

Publication:

Singapore

Imprint:

World Scientific Publishing Co Pte Ltd

Returns:

Returnable

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