| Title:
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REVIEW COMMENT ANALYSIS FOR E-COMMERCE
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| By: |
Aoying Zhou, Rong Zhang, Wenzhe Yu |
| Format: |
Paperback |
| List price:
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£58.00 |
| Our price: |
£52.20 |
| Discount: |
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| You save:
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£5.80 |
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| ISBN 10: |
9813100052 |
| ISBN 13: |
9789813100053 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
WORLD SCIENTIFIC PUBLISHING CO PTE LTD |
| Pub. date: |
27 June, 2016 |
| Series: |
East China Normal University Scientific Reports 5 |
| Pages: |
172 |
| Synopsis: |
This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation. |
| Publication: |
Singapore |
| Imprint: |
World Scientific Publishing Co Pte Ltd |
| Returns: |
Returnable |