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Your search for " SERIES like 'Advances in Services Marketing ' " has produced 47 results.

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Advances in Services Marketing and Management(Hardback)
v. 8

By: Teresa A. Swartz (Editor), David A. Bowen (Editor), Stephen W. Brown (Editor)

JAI Press Inc.

Published: 01/12/2005

This is the eighth volume in a series dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and t...

In Stock: None

List Price:	£59.99

Internet Mercenaries and Viral Marketing(Hardback)
The Case of Chinese Social Media

By: Chengyu Cao (Editor), Mei Wu (Editor), Peter Jakubowicz (Editor)

Idea Group,U.S.

Published: 30/09/2013

"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communicati...

In Stock: None

List Price:	£175.00

Computer-Mediated Marketing Strategies(Hardback)
Social Media and Online Brand Communities

By: Gordon Bowen (Editor), Wilson Ozuem (Editor)

Idea Group,U.S.

Published: 31/10/2014

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"-...

In Stock: None

List Price:	£195.00

Understanding Consumer Behavior and Consumption Experience(Hardback)

By: Rajagopal, Raquel Castano (Editor)

Idea Group,U.S.

Published: 31/01/2015

Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible v...

In Stock: None

List Price:	£185.00

Emerging Trends and Innovation in Sports Marketing and Manag...(Hardback)

By: Ho Keat Leng (Editor), Noah Yang Hsu (Editor)

Idea Group,U.S.

Published: 31/01/2015

"This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organizati...

In Stock: None

List Price:	£225.00

Advances in Services Marketing and Management(Hardback)

By: Teresa A. Swartz (Editor), David E. Bowen (Editor), Stephen W. Brown (Editor)

JAI Press Inc.

Published: 01/06/1994

Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfacti...

In Stock: None

List Price:	£62.95

Customer Relationship Management Strategies in the Digital E...(Hardback)

By: Suphan Nasir

Idea Group,U.S.

Published: 20/03/2015

"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and ...

In Stock: None

List Price:	£200.00

Analyzing the Cultural Diversity of Consumers in the Global ...(Hardback)

By: Juan Miguel Alc ntara-Pilar (Editor), Salvador Del Barrio-Garcya (Editor), Esmeralda Crespo-Almendros (Editor)

Idea Group,U.S.

Published: 11/06/2015

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to...

In Stock: None

List Price:	£200.00

Engaging Consumers Through Branded Entertainment and Converg...(Hardback)

By: Jose Marti Parreno (Editor), Carla Ruiz Mafe (Editor), Lisa Scribner (Editor)

Idea Group,U.S.

Published: 16/06/2015

Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. This title provides ...

In Stock: None

List Price:	£205.00

10.

Handbook of Research on Integrating Social Media into Strate...(Hardback)

By: Nick Hajli (Editor)

Idea Group,U.S.

Published: 04/06/2015

In Stock: None

List Price:	£310.00

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