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Business Law(Paperback)
A Guide for Students of Business and Marketing
Butterworth-Heinemann Ltd
Published:
17/01/1992
Bringing the book directly in line with the amended CIM Business Law syllabus, this second edition provides marketing students with a thorough working knowledge of the law of contract, sale of goods...
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International Marketing(Paperback)
Butterworth-Heinemann Ltd
Published:
14/09/1992
This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting...
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Sales Operations(Paperback)
Butterworth-Heinemann Ltd
Published:
17/07/1995
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series designed to help the student with the underpinning knowledge neede...
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International Marketing Strategy(Paperback)
Butterworth-Heinemann Ltd
Published:
26/06/1995
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series designed to help the student with the underpinning knowledge neede...
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Marketing Communications Strategy(Paperback)
Butterworth-Heinemann Ltd
Published:
31/05/1995
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series designed to help the student with the underpinning knowledge neede...
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Strategic Marketing Management(Paperback)
Butterworth-Heinemann Ltd
Published:
17/05/1995
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series designed to help the student with the underpinning knowledge neede...
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Promotional Practice(Paperback)
Butterworth-Heinemann Ltd
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series designed to help the student with the underpinning knowledge neede...
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Management Information for Marketing and Sales(Paperback)
Butterworth-Heinemann Ltd
Published:
17/08/1995
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series designed to help the student with the underpinning knowledge neede...
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