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Item Details
| Title:
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INTERNATIONAL MARKETING
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| By: |
Stanley J. Paliwoda |
| Format: |
Paperback |
| List price:
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£21.50 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0750604247 |
| ISBN 13: |
9780750604246 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
14 September, 1992 |
| Edition: |
2nd Revised edition |
| Series: |
Marketing Series: Student |
| Pages: |
540 |
| Description: |
This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration. |
| Synopsis: |
This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration. |
| Illustrations: |
130ill. |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Non-returnable |
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