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Foundation Marketing(Paperback)
Financial Times Prentice Hall
Published:
01/08/2003
This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the ...
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Quantitative Methods for Business and Economics(Paperback)
Financial Times Prentice Hall
Published:
20/09/2001
Using real-world examples, the authors clearly demonstrate how quantitative techniques can be applied to business and economics situations. The text is supported by a teacher resource pack that incl...
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Introducing Organisational Behaviour(Paperback)
Financial Times Prentice Hall
Published:
01/01/1999
A lively and accessible introduction to Organisational Behaviour for one semester courses, incorporating all the usual features of the series.
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Management Accounting(Paperback)
Longman
Published:
01/01/1996
Adopting a techniques-based approach, this book emphasizes the more practical applications of the subject, whilst at the same time introducing the student to the most important theories and concepts...
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Business Economics(Paperback)
Financial Times Prentice Hall
Published:
19/04/2001
Taking a modular approach, this book has been specially written for the growing number of students studying introductory economics at undergraduate level. The book emphasizes practical business appl...
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