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Item Details
| Title:
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BUSINESS ECONOMICS
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| By: |
Win Hornby, Bob Gammie, Stuart Wall |
| Format: |
Paperback |
| List price:
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£78.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273646036 |
| ISBN 13: |
9780273646037 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
19 April, 2001 |
| Edition: |
2nd edition |
| Series: |
Modular Texts In Business & Economics |
| Pages: |
472 |
| Description: |
Taking a modular approach, this book has been specially written for the growing number of students studying introductory economics at undergraduate level. The book emphasizes practical business applications of economic theory through case studies and assignment questions. |
| Synopsis: |
The Modular Texts in Business and Economics series is tailored to the needs of today's students and lecturers, delivering accessible texts for modular courses. Each book provides a lively introduction to the core disciplines of modern business and management degrees.Recognising that there is a gap between economics and business, the second edition of Business Economics blends traditional economic theory with an examination of how business economics can influence such areas as business strategy. Emphasising the practical business applications of economic theory through the use of case studies and assignment questions, this student-centred text gives a flavour of the economic debates that surround economic policy in a clear and non-technical way. With its clear writing style and integration of theory with practical material, this book is a welcome introduction to business economics for undergraduate and postgraduate students of Business and Management. It is particularly relevant to MSc and MBA students taking Business Economics for the first time. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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