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Continuing to Broaden the Marketing Concept(Hardback)
Published:
17/09/2020
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the l...
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2
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£94.99 |
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£66.49
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Vulnerable Consumer(Hardback)
Understanding the Role of Threats in the Marketplace
Published:
24/06/2024
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directi...
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2
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£80.00 |
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£72.00
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Review of Marketing Research(Hardback)
M.E. Sharpe
Published:
01/10/2008
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for imple...
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2
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£170.00 |
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£119.00
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Explorations in Consumer Culture Theory(Hardback)
Routledge
Published:
18/11/2008
Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination ...
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1
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£180.00 |
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£162.00
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Interpretation in Social Life, Social Science, and Marketing(Hardback)
Routledge
Published:
01/04/2009
Analyzes the nature and role of interpretation in social interactions, decision making in social science enquires and consumer marketing, in the use of statistics and causal analysis, in consumer ev...
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None
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£190.00 |
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£171.00
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Temporarily Out of Stock
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Interactive Marketing(Hardback)
Routledge
Published:
01/04/2010
Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a f...
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£150.00 |
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£135.00
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Beyond the Consumption Bubble(Hardback)
Routledge
Published:
14/12/2010
Including essays from scholars such as Zygmunt Baumann, Russell Belk, Colin Campbell, Deirdre McCloskey, and Neva Goodwin, this title brings together a diverse set of expert scholars to enliven and ...
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£160.00 |
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£144.00
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Generation Y in Consumer and Labour Markets(Hardback)
Routledge
Published:
06/10/2011
'Generation Y in Consumer and Labor Markets' explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society.
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£94.99 |
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£85.49
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Consumption and Spirituality(Hardback)
Routledge
Published:
24/08/2012
This title examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has b...
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£150.00 |
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£135.00
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