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Marketing Strategy: A Decision-Focused Approach(Paperback)
McGraw Hill Higher Education
Published:
01/05/2013
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This tex...
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£56.99 |
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Retail Marketing(Paperback)
McGraw-Hill Inc.,US
Published:
01/09/2015
Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative ef...
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Services Marketing: Integrating Customer Focus Across the Fi...(Paperback)
McGraw-Hill Inc.,US
Published:
01/04/2016
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Drawing on research and using examples, t...
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Principles and Practice of Marketing(Paperback)
McGraw-Hill Inc.,US
Published:
01/03/2016
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
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Product Design and Development(Paperback)
McGraw Hill Higher Education
Published:
01/08/2011
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, this title presents a set of product development...
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Services Marketing(Paperback)
McGraw Hill Higher Education
Published:
01/05/2012
Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this edition focuses on knowledge needed to implement service strategies for co...
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