| Title:
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MARKETING STRATEGY: A DECISION-FOCUSED APPROACH
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| By: |
Orville C. Walker, John W. Mullins |
| Format: |
Paperback |
| List price:
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£56.99 |
| Our price: |
£51.29 |
| Discount: |
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| You save:
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£5.70 |
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| ISBN 10: |
1259010902 |
| ISBN 13: |
9781259010903 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 May, 2013 |
| Edition: |
8th International edition |
| Series: |
Asia Higher Education Business & Economics Marketing |
| Pages: |
384 |
| Description: |
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. |
| Synopsis: |
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |