INSIDE THE TORNADO by Geoffrey A. Moore ( 9780060745813 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

INSIDE THE TORNADO
STRATEGIES FOR DEVELOPING, LEVERAGING, AND SURVIVING HYPERGROWTH MARKETS

By:

Geoffrey A. Moore

Format:

Paperback

List price:

£12.99

Our price:

£9.48

Discount:

27% off

You save:

£3.51

ISBN 10:

0060745819

ISBN 13:

9780060745813

Availability:

Reprinting. This item may be subject to delays or cancellation.

Delivery rates

Stock:

Currently 0 available

Publisher:

HARPERCOLLINS PUBLISHERS INC

Pub. date:

3 March, 2005

Series:

Collins Business Essentials

Pages:

272

Description:

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.

Synopsis:

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Publication:

Imprint:

HarperBusiness

Returns:

Returnable

Some other items by this author:

CROSSING THE CHASM (PB)

CROSSING THE CHASM, 3RD EDITION (PB)

DAS TORNADO-PHANOMEN (PB)

DEALING WITH DARWIN