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Item Details
| Title:
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CUSTOMER RELATIONSHIP MANAGEMENT
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| By: |
Graham Roberts-Phelps |
| Format: |
Paperback |
| List price:
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£40.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071263802 |
| ISBN 13: |
9780071263801 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 March, 2011 |
| Description: |
Discusses why customers defect, how to keep a customer for life, and how to develop a marketing database. |
| Synopsis: |
Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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