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Item Details
| Title:
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CONSUMER BEHAVIOR
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| By: |
J. Paul Peter, Jerry C. Olson |
| Format: |
Hardback |
| List price:
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£184.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0073404764 |
| ISBN 13: |
9780073404769 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 February, 2010 |
| Edition: |
9th Revised edition |
| Pages: |
576 |
| Description: |
Offers a look at consumer behavior in order to guide successful marketing activities. This book deals with the four major parts of the Wheel of Consumer Analysis such as: consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. |
| Synopsis: |
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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