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Item Details
| Title:
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INTERNATIONAL BUSINESS
THE CHALLENGE OF GLOBAL COMPETITION |
| By: |
Donald A. Ball, Wendell H. McCulloch, Michael Geringer |
| Format: |
Hardback |
| List price:
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£162.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077318838 |
| ISBN 13: |
9780077318833 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 February, 2009 |
| Edition: |
12th Revised edition |
| Pages: |
682 |
| Description: |
Offers a complete view fo international business. This work includes access to CESIM - an interactive IB simulation developed for industry professionals. |
| Synopsis: |
"International Business: The Challenge of Global Competition, 12th Edition", by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of "International Business, 12/e" includes access to CESIM - an interactive IB simulation developed for industry professionals. "Ball, et. al." is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students. |
| Illustrations: |
black & white tables, maps, figures |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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