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Item Details
| Title:
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STRATEGY AND TACTICS OF PRICING
A GUIDE TO PROFITABLE DECISION MAKING |
| By: |
Thomas Nagle |
| Format: |
Paperback |
| List price:
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£43.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
013122753X |
| ISBN 13: |
9780131227538 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
21 November, 2001 |
| Edition: |
3 International ed |
| Pages: |
398 |
| Description: |
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. |
| Returns: |
Returnable |
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