ADVERTISING by John Burnett ( 9780131968813 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

ADVERTISING
PRINCIPLES AND PRACTICE

By:

Format:

Paperback

List price:	£48.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0131968815

ISBN 13:

9780131968813

Publisher:

PEARSON EDUCATION (US)

Pub. date:

1 March, 2005

Edition:

7 International ed

Pages:

624

Description:

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.

Illustrations:

col. Illustrations, ports. (some col.)

Returns:

Returnable

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